Sanja was founded in 2000, with the view of developing, manufacturing and distributing new concepts for toys and games worldwide, led by a team with a very deep knowledge and experience in the toy market. Sanja’s main areas of expertise are Games, Activities, Outdoor Toys and Novelties.

When developing new projects, we focus on the following self imposed objectives:

added value quality desing safety complete pack Costum-made
Added value: we look for products that incorporate a special feature to achieve the play value level that will make us stand out from the vast offer in nowadays market. Quality: this is intrinsic to Sanja’s philosophy. We intend to position Sanja as synonymous of good quality. Design: a toy is a magic icon for a child, and for that reason, we design our toys to recreate such magic at all levels (product & packaging). Safety: we cooperate with the world renowned laboratories and related experts, to make our products compliant with all safety standards; in many cases, we also work to achieve higher standards, although not necessarily mandatory, in order to provide the maximum confidence to our consumers. Complete "pack": Another one of the differential advantages which Sanja offers is that each one of our products is supported by a TV Commercial that our customers can adapt to their local markets. This complete “pack” allows to make a complete product launch. Custom-made: Sanja also offers custom-made product to the particular needs of each market/client, either by adapting the packaging, adding licenses or making modifications to the product itself. This allows a great level of flexibility and a very wide range of options.


©SANJA (HK) CO. Ltd. Rm 909, Chinachem Golden Plaza. 77 Mody Road. Tsimshatsui East. Kowloon, Hong Kong
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